Get Lost Montana

Project Type:
Bozeman, Montana

A mobile app with a Django backend supporting tourism in Montana

You guys really rocked that project out. I'm very happy with what we've done. We had great communication throughout and I always felt confident about what was being worked on and what I would get as well as when I would get it.

Joe Bergantine, Interactive Producer


Web Applications

Design Credit


Get Lost Montana

MERCURYcsc is a creative communications agency specializing in outdoor brands and travel destinations. They excel at providing brand-building services for an audience that doesn't appreciate typical advertising and marketing approaches. Mercury's work for the Montana Office of Tourism - awarded a Silver Effie in 2011 - has been widely recognized as one of the most effective and innovative examples of tourism marketing in the US.

As part of that work Mercury created the Get Lost brand, tapping into the enthusiasm of Montana residents and visitors. The campaign included a bumper sticker which went viral across the state, and a website where people can share their favorite Montana places, stories, and trips. Sites like Yelp or Trip Advisor do a good job of crowd sourcing reviews, but they don't cover the little guys in a rural state like Montana very well. The Get Lost site fills that need, and it also provides "trip ideas" to the offbeat and out-of-the-way spots that appeal to its target audience: geotravelers, people who appreciate authenticity and value experiences over stuff.

Mercury turned to Jazkarta for assistance with the Get Lost mobile app because of our Django expertise and our agile approach. We turned their mockups into user stories which were implemented in a series of one week iterations. was already a Django site; to support the app we added a backend API based on the Tastypie webservice framework, and improved the location services by adding GeoDjango. We developed iOS and Android mobile apps using the PhoneGap framework with jQuery Mobile, which allowed us to keep the code base as platform neutral as possible. We met some unexpected challenges along the way, but constant attention to priorities ensured that the client was happy with the end result.